| 7 Books with Lifetime Value |
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| Where Stellar Messages Come From |
| Book 1 - Sells for $21.99 |
| You'll discover not only where stellar messages come from but also how the top conversion copywriters find messages that sell… without skeeziness or cheesiness. |
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| Headlines, Subheads and Value Propositions |
| Book 2 - Sells for $18.99 |
| 90% off your time should be spent writing your headline. Whether you pay for traffic or not, you've got to make the most of every single visitor arriving on your home page – or other landing pages. You've got to capture their attention with headlines that actually reflect their motivations and speak to the value they desire. |
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| Buttons and Click-Boosting Calls to Action |
| Book 3 - Sells for $18.99 |
| Unlike your headline, subhead, body copy or video, the text on your button is the one element on the page with which a visitor MUST interact to move forward. There is so much riding on each and every call to action on your site. |
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| Formatting and Better Body Copy |
| Book 4 - Sells for $18.99 |
| Learn to bring your body copy to life with effective formatting and cool techniques that actually address – and eliminate – the biggest challenges in writing readable copy. |
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| How to Write a Long Form Sales Page |
| Book 5 - Sells for $48.99 |
| Direct response copywriting has always been the golden goose of the marketing world… because it produces sales like nobody's business. Is it because it's ugly? Is it because it's written in a narrative style? Or is it because it overcomes every single objection? |
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| The Startup Guide to Differentiation |
| Book 6 - Sells for $28.99 |
| Find your key differentiator as well as supporting points of differentiating. This will make writing your copy and telling your brand story MUCH easier. |
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| The Great Value Proposition Test |
| Book 7 - Sells for $48.99 |
| What if there really was a secret to writing great headlines… and we had test data to prove it? |
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Chocolicious
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